What is SEO?
SEO stands for search engine optimization, which is the process of bringing traffic from free, organic, or natural search results in search engines. This improves websites position in search result pages remember the higher the website is listed the more public will see it
SEO involves
Many different activities as ,defining relevant keywords with good search traffic position
Creating high-quality, Useful content and clearing it for search engines
and for users
Also include relevant links from high-quality sites and you can also measure the results
These days, SEO is considered an essential marketing activity.
The three pillars of SEO
As a digital marketer, knowing how to get your brand, website , or company found by search is a high skill , and understanding how SEO is evolving will keep you at the top of your game . while SEO changes frequently in small ways its key principles do not
Main 3 SEO pillars are
TECHNICAL OPTIMIZATION - technical optimization is the process of completing activities on your site that are designed to improve SEO but are not related to content. It often happens behind the scenes.
ON PAGE OPTIMIZATION- On-Page Optimization is the process of ensuring the content on your site is relevant and provides a great user experience. It includes targeting the right keywords within your content and can be done through a content management system. Common examples of content management systems include WordPress, Wix, Drupal, Joomla, Magento, Shopify, and Expression Engine.
OFF PAGE OPTIMIZATION-Off-Page Optimization is the process of enhancing your site’s search engine rankings through activities outside of the site. This is largely driven by backlinks, which help to build the site’s reputation.
